Color EX09 for free for all 40 characters to all players.

Three new stages are also being planned.
COSTUME CONTEST
Be a part of Street Fighter history and create your own costume design for Street Fighter V! Beginning now through July 21, you can submit your costume design for any of the 40 characters in Champion Edition. Two winners will be selected and the winning designs will be made available in the game.
Street Fighter V: Champion Edition Costume Design Contest! | CAPCOM:Shadaloo C.R.I.
Sample Costume Sketches from the SFV Dev Team
Street Fighter 5 Getting Five More Fighters – GameSpot
Street Fighter V: Champion Edition to receive final season of DLC content