The King of Fighters series reuses the Fatal Fury storyline wherein he receives an invitation to enter a new team fighting tournament called The King of Fighters ’94. Since then, Terry has been in many installments as team captain of Team Fatal Fury. Though the team’s roster has changed through the years, Terry, as well as his fellow fighter from Fatal Fury series, Kim Kaphwan has always been present, whereas both Terry and Kim only team-up during KOF XI. He also has a rivalry with Ryo which is mostly exclusive to this series. His reasons for joining each tournament in the early entries tends to center on Terry’s concerns with Geese’s possible involvement. His possible death was played on during The King of Fighters ’99 where he stayed behind in the collapsing NESTS’s base. He didn’t contact with any of his friends or loved ones until a year later. In his time of absence, Terry tracked down NESTS’s men who were targeting Mary. He decides to help her out in her job by teaming up with her in the 2000 and 2001 tournaments. He organizes his teams with various members in the following years, being the one to ask Tizoc in 2003 and Duck King into the team for KOF XI. To catch up and to reunite the legendary trio of Southtown, he joins up with his brother and Joe once more in KOF XIII. Before their meeting, he had to endure a long journey back to the city and fell asleep at the station. He calls up Mary to give him a ride to Paopao Cafe, and he cheerfully arrives over 30 minutes late. His tardiness and usual attitude for any tournament upsets Joe, who knows that he and Andy have their own responsibilities besides the tournament. Although Terry doesn’t understand why his friend is upset, he has a sparring match with him in Paopao Cafe. Knowing that his fan, Alice, and Geese will be participating the new tournament, Terry joins to oversee her progress along with taking his usual vigilance regarding Geese.
Terry Bogard is an incredibly charismatic, cheerful and friendly man with everyone around him. He bears no ill will towards anyone other than the truly malicious and outright irredeemable, including foes the likes of Geese Howard, the killer of his adoptive father, and the psychopathic Ryuji Yamazaki.
His relationship with Andy is that of respect, recognizing his younger brother as his fiercest rival despite Terry himself being the better fighter of the two. He feels a sense of kinship with Blue Mary for her loss, and the two developed a long time relationship. He treats Rock as his son as he teasingly calls him “Rookie”, but allows him to choose his own path in life. Terry is also well-informed of what goes on in the streets.